My goal with these reports is to give you sense of how you can earn a little bit of extra income on the side simply by blogging.
If you are active on social media and like to share your thoughts, insights, and photos about how you interpret and implement Montessori, I would encourage you to start housing all of that on a blog. Giving your content a home base on its own website can help others find it later. I see so many wonderful resources and insightful posts coming through my social media newsfeeds, but if I don’t “save” them, then they are practically impossible to find. I for one would be very grateful if there were more Montessori blogs and websites out there by trained and professional Montessorians! I hope more of you will consider starting one.
Hopefully these income reports will show you can get more back from your blog than just the satisfaction of expressing yourself (and helping others!)
If you already have a blog or website and haven’t started monetizing it yet, perhaps this will get you started!
What’s in the Blog Income Report?
These income reports document the traffic I get on my blog and the income it generates. My goal with these reports is to show you what I earn from blogging, not marketing. Therefore, I don’t include income from the business side of the website in these reports.
I know sometimes readers get a little intimidated about revenue, thinking that they have to start selling lots of products to make any money; but I didn’t have to be salesy at all to earn the income I’ve listed here. It’s just from writing blog posts and making sure the content gets found on google and social media.
If you’re wondering what I’m referring to when I say “the business side” of the website, I have a variety of products that I market via this blog:
- my own printable educational products in my shop and on Teachers Pay Teachers
- courses about Montessori and classroom practice for teachers and parents
- courses and products created by other professionals and bloggers, such as
June 2017 Traffic Report
It’s summer and traffic is slowing down. I ended the month with just over 40K pageviews. This is still better than I expected so I am pleased!
Stats at the end of June 2017:
- Blog page views: 40,725 (-3446 from May)
- Facebook: 22,967 (+1330 from May)
- Pinterest: 16,658 (+197 from May)
- Newsletter subscribers: 21,367 (+113 from May)
The Facebook page is continuing to grow steadily. I haven’t tried anything new with it lately. I try to sit down once a month and schedule 4-5 daily posts for the coming month. Over the next few months I might experiment with a stronger focus on professional articles which may result is slower growth… we shall see!
Pinterest is on autopilot for the time being and I am completely ignoring it.
I’m still cleaning out the newsletter list so I had a net gain of only about a hundred new subscribers. I also lost quite a few because I ran multiple promotions in June which meant many more emails than normal. If you’re new to the world of email newsletters, don’t freak out if you lose a few subscribers every time you send out an email… this is very normal!
I have capped the Trillium Community Facebook group for the time being. I’m only accepting new members who are already newsletter subscribers. I’ve been wanting to slow down this summer and did not want to moderate lots of conversations in the group. I might open the gates again during back to school season.
June 2017 Income
- Mediavine ads: $282.88 (+$23.46 from May)
- Amazon: $59.37 (-$17.44 from May)
- Etsy: $22.73 (-$12.54 from May)
- Montessori Services: $32.83 (+$6.51 from May)
Total income for June 2017: $397.81 (-$0.02 from May)
It’s a little freaky that June’s income was almost identical to last month’s!
I had lower traffic but the ad revenue went up. I think the main difference is that I’m starting to have longer blog posts which is making people stay on the site a bit longer and this is serving up more ads.
June 2017 Expenses
You might recall that my personal goal with this blog monetization project is to cover my monthly blogging and online expenses. So what do my monthly expenses look like? These expenses cover my entire online business, not just blogging. If you’re just starting a blog, your expenses can be as low as $10/month (or even $0).
- Website hosting and domains: $10 (monthly portion of an annual payment)
- Mailchimp (manage my newsletter list): $150
- MeetEdgar (manage Facebook scheduling): $39 (monthly portion of an annual payment)
- Canva (create graphics for the blog): $13
- TpT: $5 (monthly portion of an annual payment)
- Sendowl (manages my own affiliate program): $15
- Dropbox: $8 (monthly portion of an annual payment)
- Zapier (manages various integrations): $20
- Shopify (platform for my online store): $30
- Teachable (platform for my courses): $85 (monthly portion of an annual payment)
Total Expenses for June 2017: $375 (-$0 from May)
June 2017 Net
Profit: $397-$375 = $22
This is exactly the same as May and I am thrilled! Two months in a row that I’ve come out in the black!
I think I will start tracking annual profit for you here in these reports too.
April 2017: -$72
May 2017: $22
June 2017: $22
Total Profit 2017: -$28
This is pretty exciting! Hopefully this final number for the year will be in the black in another couple of months. Well, that is if I don’t add any new monthly expenses. There are a couple of other services that I have been eyeing and I may add them to my list sooner rather than later.
Okay, are you ready for Part 2?
Part 2 is about the business side! But it’s the brand new business I am starting from scratch and documenting for you! Onwards to the Online Teacher Biz Project!!
Want to keep up with my blog income reports?
Do you have a Montessori business yourself? Apply to join our free Montessori Entrepreneurs discussion group here.