I introduced my first ever Blog Income Report last month. Another month has passed and I am back with a summary of what I earned from the blog and how I earned it! And don’t forget to check out part 2 where I share the results of the Online Teacher Biz Project!
If you want to read more about why I’m publishing these reports and get an overview of how bloggers earn money online, check out the April 2017 report.
May 2017 Traffic Report
I did not do much work on the blog in May (oops!) My traffic has started to slow down, which is typical for the summer months. I was heading into Memorial Day weekend with under 35K pageviews for May and figured I should try to get another blog post out and pump up that deflated little number a bit. I was able to find some time to pull together a post about food preparation in the classroom, thanks to the contributions of the Trillium Community members (love you guys!), and published it on Tuesday. Between emailing my newsletter readers about this post and getting a special mention on Katherine Kabral’s Facebook page, I Believe in Montessori, I was able to squeak through May in the 40Ks (phew!)
So I ended the month with 44,171 page views. This is down 2,180 from April. I’ll keep slowly plugging away at increasing my page views, but I’m not expecting much improvement for a long while!
Stats at the end of May 2017:
- Blog page views: 44,171 (-2180 from April)
- Facebook: 21,637 (+1317 from April)
- Pinterest: 16,461 (+111 from April)
- Newsletter subscribers: 21,254 (+592 from April)
I have pretty much given up on trying to increase my Pinterest followers. They’ve been increasing at the rate of about 100/month for years now, no matter what I do. I’m just going to let it do its thing for a while.
Facebook growth was also slower this month than it has been for most of 2017. However, Facebook is starting to refer more traffic to the blog than in years past, so that’s a very good thing.
Newsletter subscribers grew at a steady rate too. I’m still going through and cleaning out inactive subscribers so I don’t expect the total number to increase much over the coming months.
I haven’t been listing my Instagram and FB group numbers here. The Trillium Community group crossed 5,000 members in May. I think I might cap its growth for a little while and only approve new members who are newsletter subscribers. I like the pace and tone of conversations in the group right now and I am a little concerned that things may get too unwieldy as we get larger. I will keep thinking about this.
May 2017 Income
- Mediavine ads: $259.42 (+$26.52 from April)
- Amazon: $76.81 (-$4.23 from April)
- Etsy: $35.27 (+$9.32 from April)
- Montessori Services: $26.32 (-$1.38 from April)
Total income for May 2017: $397.82 (+$30.23 from April)
I don’t include income from the business side of the website in these reports. My goal with these reports is to show you what I earn from blogging, not marketing. I know sometimes readers get a little intimidated about revenue, thinking that they have to start selling lots of products to make any money; but I didn’t have to be salesy at all to earn the income I’ve listed here. It’s just from writing blog posts and making sure it gets found on google and social media. I will say that my newsletter sends a decent percentage of the traffic so I highly recommend starting one if you want to generate income from your blog!
If you’re wondering what I’m referring to when I say “the business side” of the website, I have a variety of products that I market via this blog:
- my own printable educational products in my shop and on Teachers Pay Teachers
- courses about Montessori and classroom practice for teachers and parents
- courses and products created by other professionals and bloggers, such as
May 2017 Expenses
You might recall that my goal with this blog monetization project is to cover my monthly blogging and online expenses. So what do my monthly expenses look like? These expenses cover my entire online business, not just blogging. If you’re just starting a blog, your expenses can be as low as $10/month (or even $0).
- Website hosting and domains: $10 (monthly portion of an annual payment)
- Mailchimp (manage my newsletter list): $150 (this dropped from last month when I booted 7K subscribers from the list!)
- MeetEdgar (manage Facebook scheduling): $39 (monthly portion of an annual payment)
- Canva (create graphics for the blog): $13
- TpT: $5 (monthly portion of an annual payment)
- Sendowl (manages my own affiliate program): $15
- Dropbox: $8 (monthly portion of an annual payment)
- Zapier (manages various integrations): $20
- Shopify (platform for my online store): $30
- Teachable (platform for my courses): $85 (monthly portion of an annual payment)
I’m taking a break from Pinterest scheduling but that will probably get back on the expense sheet in a couple of months. I might also bring back a few other apps I’ve used in the past like Leadpages. I’ll keep you posted.
Total Expenses for April 2017: $375 (-$65 from April)
May 2017 Net
Profit: $397-$375 = $22
So that was a pleasant surprise! With a slight increase in revenue and small decrease in expenses, I met my goal in May! In fact, I even came out ahead.
Okay, are you ready for Part 2?
Part 2 is about the business side! But it’s the brand new business I am starting from scratch and documenting for you! Onwards to the Online Teacher Biz Project!!
Want to keep up with my blog income reports?
Do you have a Montessori business yourself? Apply to join our free Montessori Entrepreneurs discussion group here.